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Company Info
United Kingdom

Company Profile

Marketing Analytics


Job ID:



Phoenix, AZ, United States 


Analytics, Big Data Analytics, Big Data Appliance Skills, Big Data BI

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Job Description:

Barclays is an international financial services provider engaged in personal banking, credit cards, corporate and investment banking and wealth management with an extensive presence in Europe, the Americas, Africa and Asia. Barclays’ purpose is to help people achieve their ambitions – in the right way.

With over 300 years of history and expertise in banking, Barclays operates in over 50 countries and employs approximately 140,000 people. Barclays moves, lends, invests and protects money for customers and clients worldwide.

At Barclays, we recruit based on merit and are committed to promoting diversity throughout our organisation.

Global Analytics Unit (GAU) is responsible for the risk management and credit analytics work for various clusters in Barclays.

This involves developing, monitoring and reporting key marketing systems, tools and reports supporting both banking & debit card marketing & consulting.

Job Requirements:

Main Duties and Responsibilities

§ Develop predictive models & targeting strategies to support Marketing efforts

§ Develop and execute a comprehensive cross sell, retention and growth strategy for existing customers, both for assets & liabilities

§ Increase awareness and market share for deposits through product/event led campaigns

§ Value added offers and services to customers to improve customer engagement

§ Design and implement a Customer Life Cycle Management (CLCM) program to improve customer service & brand experience, increase product penetration and control attrition

· Production of regular performance monitoring across all marketing campaigns

· Performance monitoring of models / scorecards

· Identification of enhancements within agreed parameters to optimise performance

· Engage with on-shore partners and business heads to execute analytics projects in line with business expectation


· Extensive experience in marketing analytics for retail lending portfolio

· Knowledge of retail financial services & products

· Aptitude for using statistical programming languages

· Min 3 years of experience of relevant experience in analytical industry

· Strong tracking records in developing the best-in-class tools and models for large financial institutions

· Strong analytical background, data driven, results orientated


· Strong understanding of lending products from marketing, finance, risk and policy perspective

· Proficiency in SAS and SQL, or other suitable statistical programming language

· Knowledge of Credit Industry Product lines

· Knowledge of portfolio and customer dynamics

· Masters in Statistics, Mathematics, Economics ,operational research field, CA, Engineer, MBA


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